Is your Amazon store showing some troubling signs recently? Make sure to follow these steps so that the business stays up and coming!
When registering to become a seller on Amazon, all businessmen wish to profit from the world’s largest e-commerce platform. However, things may not pan out as expected sometimes.
You may not anticipate the stiff competition in the chosen market, or fail to optimize your listings. As a result, the store’s performance has plummeted and shown some dangerous signs.
If this situation sounds familiar to you, it is time to re-evaluate and overhaul your selling practices. Check out these recommendations on how to give your Amazon business the push it needs!
How To Help Your Amazon Business Back On Track
1. Focus on SEO
SEO refers to the process in which you alter your product pages so that they match the requirements of Amazon’s algorithms. To understand why SEO is essential, you should have a brief look at how Amazon presents its findings to shoppers.
Simply put, when a customer types in a particular keyword in the search bar, Amazon will scan through all the catalogs provided by sellers and determine which one best fits the user’s criteria. In most cases, the criteria include relevant keywords, strong sales records, info-packed headlines, etc.
While Amazon never publicly acknowledges the working mechanism of its host engine, most Amazon experts agree SEO is the fundamental framework.
Therefore, doing SEO thoroughly on your listing helps you rank higher organically and increase the visibility to the target audience.
Furthermore, let’s not forget that SEO also means taking care of the UI/UX.
Which one do you prefer between a hastily assembled, poorly written product page with no photos and a beautifully illustrated product page where all information is available? Having an audited listing strikes a favorable impression on your visitors and makes them more likely to place an order.
So, what should you do regarding this task?
- Put in suitable keywords: Amazon does not care about the frequency of keywords, which means you do not have to repeat them. Instead, just scatter the terms and phrases that best reflect your product’s unique selling points all over the place, even in the backend!
- Upload high-quality photos: As the shopping procedure is conducted online, customers have to turn to the imagery to envision how the product looks in real life.
Thus, you need to showcase your offer by taking pictures from different angles, putting it on a white background, so all the features stand out, and creating a video if circumstances allow.
- Keep the description readable: It is tempting trying to describe your products in detail, but not everyone is interested in walls of text. You should arrange the copy in bullet points, which enable customers to scan through easily.
Refrain from using too much jargon to avoid confusing potential buyers. And you might want to adopt a semi-professional tone to keep them engaged.
2. Run an Amazon PPC campaign
After ensuring your visitors would be in awe of your listings, you need to expand the traffic and attract more shoppers. Here, organic views are not enough, which calls for the support of paid content.
Amazon PPC offers three advertising options, namely Sponsored Products, Sponsored Brands, and Sponsored Display.
Depending on what your business goals are, feel free to pick an option that seems to deliver the best outcomes. While you have to spend quite a bit here, rest assured that if executed properly, the investment will balance itself out. Not only will your ads gain more brand recognition and higher exposure to buyers, but they will also help to boost the growth rate and bring in revenue.
3. Change your Amazon bidding strategies
It might come as a surprise to you, but many Amazon sellers fail to apply the right Amazon bidding techniques when it comes to auctioning for keywords. Subsequently, their marketing budget suffers from a deficit, the ads do not reach the intended audience, and no one bothers to check out the listing.
If you have been doing up & down bids, go for fixed bids or down-only bids to prevent excess spending. Reconsider chasing after highly popular keywords and go for moderate-volume keywords instead. Switch things up and see whether they work better than your old approaches.
4. Assess the catalog
If you have done all of the steps above and still see no improvements, maybe the problems lie in your products and how you price them. Did you go into a market too niche to attract a consistent flow of customers?
Or is it at the other end of the spectrum, where you have to face giant brand names and stand little chance of competing against them? Do you offer too few choices, and customers do not enjoy the lack of variety? Or the price tag is not reasonably placed?
Whatever the reasons are, make sure you closely examine where the catalog is faulty and fix it.
5. Conduct competitor analysis
Being aware of your business alone will not suffice. You also have to learn about other opponents that share your line of products and target audience. Keep an eye for the household names but do not forget about start-ups or small businesses that are climbing their way up. Check out which marketing tactics they have been applying and how effective they turn out.
Read through the customer reviews to pinpoint their strengths and weaknesses, then use the knowledge to your advantage. The more you know about people you have to face up against, the better equipped you are to work on your business and gain an edge.
No one wants to witness their business going down. But fortunately for you, there are various steps you can take beforehand to ensure the store stays relevant in the market. To find more information about importance of branding, you should try benefits of Amazon Kindle Direct Publishing for Amazon sales.
And of course, that includes taking a comprehensive marketing approach, so your products reach the right section of customers. Curious as to how to perform this? Check out Olifant Digital and seek the answers right now!