Did you know that billions of videos are watched every day on YouTube, and millions are posted every minute on this unstoppable channel? If you have your business channel on YouTube, it is critical that you use an apt marketing strategy that includes video components, highlights your visibility, and doesn’t compromise on your business growth potential.
But nowadays, it is becoming more and more complex to stand out from the competition. It is high time you start allocating advertising costs to services such as YouTube to display to your target audience.
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Here we will talk about different ways to use your YouTube advertising budget prudently to get the attention of your leads and future customers.
What are the Benefits of YouTube Advertising?
YouTube ads focus on different content formats that interact with people in completely different ways. YouTube ads are the best platform for measuring ad revenue if your viewers are better at interacting with your video content than other viewers.
- YouTube ads can influence purchasing decisions & sales, enhance brand awareness, and augment brand loyalty.
- You can enhance brand awareness, affect buyer decisions, augment sales and brand loyalty through ads.
- You can encourage your customers to talk about your product in your video and show potential customers that you have the best products and services in the industry.
How to Advertise on YouTube
1. Choose your YouTube ad format wisely
There are different ad formats. Choose the right kind of ad that complements your brand, business and solves your purpose of garnering maximum attention from the viewers. There are several kinds of YouTube ads that are explained towards the end.
2. Split in-stream and discovery ads into different campaigns
Just as you would split your Google AdWords campaign into search and display networks, you need to do the same for video ads.
3. Take advantage of YouTube targeting options
Pay close attention to the target audience that is consuming your message. Of the millions of YouTube video viewers, why waste money on unqualified and irrelevant eyes that probably don’t care about your offer?
4. Set up video remarketing
Remarketing is the most effective targeting method as it helps you to see which target group is most interested in your company by visiting the website.
5. Create engaging content
With so much video content and the ability to skip and hide most YouTube ads, it’s important to focus on creating high-quality video content. Think of quality as something that doesn’t feel like a regular ad. You should use a YouTube video editor to make engaging videos to reach your target audience and this will also help you in growing your audience.
Step-by-Step Procedure to Advertise on YouTube
ad video ads to YouTube
Before you start setting up your ad campaign, we recommend uploading your marketing video to your YouTube account. To do this:
- Log in to your YouTube account and search for the camcorder icon, which is placed in the top right corner of your YouTube page.
- Then click Upload Video
- An upload window will appear where you can select the file you want to upload.
- Upload YouTube video
- Be sure to enter all
- the required information, including the title, description, and tags.
Step 2: Create a new campaign with Google Ads
- After uploading your video, set up your YouTube ad campaign.
- First, go to your Google Ads account. And then click All Campaigns in the left sidebar.
- Then click on the big blue “+” sign to create a new campaign. Select the campaign type.
- Google currently offers five options:
- Universal App
- After clicking Video, you need to select a single goal that matches the main goals of your business campaign. You can:
- Select your website’s traffic target.
- Generate access to your website.
- Details the goals and subtypes of your video campaign.
- You can add or remove destinations at any time.
- You can also create campaigns, if desired, without displaying target recommendations.
Step 3: Configure the campaign
- Pick a descriptive and relevant name for your campaign that will help viewers identify your channel.
- You need to work around the budget by setting an average amount that you can afford to spend every day. It’s recommended to start small at first.
- Update the following:
- YouTube Advertising Campaign Date – Here, you need to select a network. You can choose where your ads will appear. Since you’re creating a video ad, you have three options:
- YouTube Search Results to look for the ads
- YouTube Video: Ads will appear on YouTube videos, channel pages, and YouTube homepages.
- Display Network Video Partners: This means that your ads will also appear in other Google Ads channels.
- Please select a language and location
- Select a bidding strategy and choose a payment method for your campaign.
- Please select an inventory type wherein you can place ads on brand-related content.
- Exclude content
Step 4: Select the person you want to reach
- Give your ad group a meaningful name before you start selecting your audience. That way, you can use the same audience selector for future advertising campaigns.
- Select your demographic like gender, age, and parental status to define who you want to reach.
- You can customize the viewer to find your perfect target market. Investigate more and be specific about the kind of audience you are targeting
Step 5: Select where to display your ad
You can then select a type of content to display your ad.
- Please enter the target keywords using one word or phrase per line.
- You can also use the Get Keyword Ideas tool to find keywords related to targeting.
- Select a topic, and you can place your ad on the content of a topic by simply selecting all the relevant topics.
- Then select an ad placement by choosing the specific location where you want your ad to appear.
Step 6: Select a marketing video
Use the search bar to find the marketing video. If you haven’t uploaded the video yet, click the link to upload it to YouTube after selecting it.
Step 7: Set up video ads for YouTube
Finally, you need to select a video format. Your ad will show you the options available based on your previous campaign selections.
- Create a YouTube ad
- Then be sure to add the URL, CTA, and heading.
- Select the in-stream ad format.
- Remember that in-stream video ads come with a display banner. You can upload the image or use the video on your YouTube channel to have your ad automatically create the image.
- When you’re finished, click Save and Continue, then click Continue Campaign. YouTube Advertising Campaign is all set up for you.
Types of YouTube Ads
First, let’s look at the main types of ads on YouTube,
1. In-stream skippable video ads
These ads play before or in the middle of the video (also known as “pre-roll” or “mid-roll”). Their main feature is that viewers can skip them after the first 5 seconds. As an advertiser, you only pay if the viewer chooses to continue watching for more than the first 5 seconds.
Your ad should be a minimum of 12 seconds and a maximum of 3 minutes. Pay for the first 30 seconds or all, or when someone clicks to interact with the ad, whichever comes first.
2. In-stream non-skippable video ads
Since 76% of users say they skip ads automatically, some advertisers choose to run pre-roll or mid-roll ads that have no skip buttons at all.
You must go for these ads if you’re looking for a significant increase in brand awareness and you’re confident that your creative is powerful enough to get the viewer’s attention for the first 15 seconds. Advertisers pay per impression (that is, every 1,000 views) in CPM or up to 20 seconds if you are in India, Malaysia, Mexico, Singapore, or EMEA in general.
3. Bumper indicator
The 6-second long bumper ad is a snappy variant of non-skippable in-stream ads. They are the same in that they pay for impressions, appear before, during, or after roll, and are commonly best used for reach and awareness campaigns.
4. Display Ads
These appear in the right sidebar and contain images and text in addition to the CTA containing a link to your website
5. In-video overlay ads
These ads float above the video content of monetized YouTube channels. In an ideal world, these two types of ads would be displayed in combination with related content.
YouTube ads can be initially overwhelming; however, its diverse ad formats provide many powerful tools to help marketers reach their target markets. Video content is expected to account for most of its web traffic by 2022, so this marketing on this channel is worth considering.