Five easy ways to promote your business

What can you do to promote a new business or give a little more attention to an established one? From physical actions like buying a logo mat to spruce up your doorstep to being more active on social media, we are going to look into five simple and easy ways to boost your business.

1. Logo mats and banners

Logo mats and banners are a great way to catch the attention of passers-by. They announce to the world that you are open for business and customers or clients are welcome.

Modern banners are an easy way to catch your target customers’ attention. Since most are digitally printed, they are high quality and appealing to the eye. A well-placed banner can exponentially increase the footfall of your business.

Complement these with logo-mats to make your business look more sophisticated and professional. They can boost the look of your business simply by exhibiting your logo or slogan on them, and like any other mat they earn their keep by preventing dirt and debris from entering your premises. You can also invest in a travel logo mat to take with you to trade events to promote your business and give it that extra cherry on top. For such events logo mats can exhibit your logo, slogan or a milestone for your company. They can also be used to exhibit any promotions you may be offering.

2. Goodie bags with promotional items

Goodie bags are a great way to raise awareness of your products, either at your main business building or at events. You can offer promotional items like keychains, pens or other small things with your logo printed on. However, you run the risk of those getting lost at the bottom of someone’s bag or being thrown in the bin at the end of the day. Giving out promotional items directly related to your business and test samples of your products can help create a lasting impression on those stopping by, and spread the word about your business and products.

3. Business cards

When choosing or creating your business card make sure it catches the eye. Business cards are a cost-effective way to get your logo and business information to as many people as possible. They are great to hand out at networking events or even to have a few with you, as you never knowwhen opportunity will strike to promote your business to someone new.

Make sure to choose a good quality business card as some cheaper ones tend to have their inks run or fade fairly easily. This can create a bad impression about your business. Another thing to consider is the size of your business card. There are many fun designs out there, using different shapes, 3D elements or even incorporating magnets but it is best to make yours fit a standard wallet as this way people can keep it easily.

4. Using social media

It may be intimidating for some, but social media is a great way to create an online presence. There are many platforms that you can easily create an account for and get your business an online page. By creating links and articles about your business that you post on other sites you can also drive more viewers toward your own social page or official website for your business. Creating a social media presence does not cost anything.

5. Creating a blog

You can also create a business blog for your business, either by using ready-made tools or buying a bespoke one. It is best to invest so you can choose the name and your blog can end in .com rather than .org. This will drive more people to your blog. You can post articles related to your business or products and include links to your social media or official website to drive more viewers to them as well.

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