When it comes to getting your video ad noticed, Facebook is the way to do it. But it’s not enough to have any old video ad. Videos with unique hooks will receive much more views in a sea of promotional content (and better results).
To help you get the most out of your hard-earned ad and production dollars—and make your Facebook video advertisements unmissable—we’ve got some pointers on the ” hook” idea and how to improve your hook strategy and create killer Facebook video ads. Let’s get right to it!
6 Tips to Craft Killer Facebook Video Ads
1. Always Keep your Goal in Mind
To get the most from your video marketing strategy, you must know what you want to accomplish before you start shooting. Do you want to raise knowledge about your business, or do you want people to take action?
Getting people to see your videos is the most important thing you can do, but don’t stop there. You’re sitting on a gold mine of consumer information that’s begging to be put to good use. Convert the people who are watching the videos into paying clients.
2. Strive to Grab Attention Right Away
According to reports, the average human attention span has dwindled to only 8.25 seconds. A goldfish, on the other hand, can concentrate for up to nine seconds. It doesn’t matter whether this is scientifically correct or not; it has a significant impact on our media use.
It’s not uncommon for people to browse through their social media feeds as quickly as possible, with little regard for the consequences.
As a result, you must discover a method to capture and hold your audience’s interest from the outset. Thumb-stopping videos may be made by asking thought-provoking questions, making strong assertions, or utilizing vibrant colors and visuals to grab the viewer’s attention.
You maintain interest by telling a gripping tale. Don’t simply show off what you have to offer; engage your audience. With a tool like InVideo, you can easily craft enticing videos that urge viewers to watch your ad fully and even click on your video’s CTA.
3. Keep your Video Ads Short
Most consumers will scroll over your ad as soon as you can say “video advertising,” as previously stated. As a result, Facebook recommends that you limit your videos to a minimum. In-stream facebook video ads should be no more than 5-15 seconds, according to the social media site.
While video advertisements in Newsfeed may last for up to 240 minutes, we suggest keeping them short since studies indicate that shorter movies have higher completion rates.
Because you only have a limited amount of time, you must consider things like the brand placement. Consider including a mention of your company’s name as early as feasible in the video.
Customers are 23% more likely to recall a brand if it appears in the opening three seconds of a video ad, according to research conducted by Facebook IQ.
4. Place your CTA at the Midroll
When creating a video ad, think about how you want your target audience to be directed. Buying anything online, reading a blog, or reserving a hotel all need trust. The better the result, the more obvious the CTA is. But where should your call to action be placed?
Facebook users aren’t likely to view your full video ad even if the average VCR (video completion rate) increases. Your video’s call to action (CTA) may not have the desired effect. You haven’t done anything to persuade your viewers when you place it pre-roll.
Insights gleaned from statistics confirm this. There is a 31% conversion rate for CTAs placed at the beginning, whereas CTAs placed towards the conclusion of a film are clicked on a whopping 11% of the time.
The conversion rate jumps to 16.95 percent when your CTA is mentioned in the midst of the copy. Your call to action (CTA) must be in the center of your CTA to ensure that your audience can take action. You’ll be able to reach them at a time when they’re most receptive.
5. Always keep your Target Audience in Mind
If you want to get the most out of your Facebook ads, Facebook advises targeting an audience of at least ten thousand individuals. Instead of scrolling past your video ad, you want people to stop and watch it, so choose your target wisely.
The more relevant your audience is, the more video views you’ll receive. Buyer personas may help you determine your campaign’s target audiences by identifying your ideal consumers.
Make sure your creativity is tailored to each character. Separate initiatives for brand awareness vs re-engagement should have distinct target groups. Use your imagination and try out various methods to discover the one that works best for you.
6. Optimize your Videos No Sound Viewing Experience
One of the worst things about the internet is putting up with annoying, constantly playing audio. Therefore, it came as no surprise when Facebook revealed that 85% of its users chose sound-off. Subtitled videos are very popular among millennials and Gen Z viewers, and this popularity is only expected to increase in the coming years.
To that end, make your video advertisements sound as if they aren’t there. Even if they don’t have audio, the message should still be clear. Showing subtitles, captions, logos, and title cards do this. Subtitles. More than half (58%) of the top 100 videos of 2018 used emoji. Use emoji in your titles when appropriate for your brand voice.
Facebook video advertisements are more likely to boost interaction for businesses now that video use on the site is on the rise. As long as you follow the advice above, you’ll be able to craft killed ads that hook in your prospects and bring in more conversions.