Successful sales activity requires both skill and knowledge. Sales is like any other profession, the more you practice the better you become. Nobody wakes up good at sales, it is a natural progression. The most successful sales people learn, practice and hone their skills to help them succeed. There are a lot of videos, books and articles in English about sales, however, not many of those books focus on sales skills from an Asian perspective. The aim of this article is to provide sales skills for Asians based on the Asian way of selling to help you succeed in the sales business.
If you observe sales people from different parts of the world, you will see that there are common skills that you can practice to improve your success. These skills focus on establishing rapport with the buyer, giving solutions based on their needs or problems, and then closing the deal.
The Asian approach to sales is just as successful because it focuses on building relationships and trust. Sales is about establishing rapport which means getting to know the buyer on a personal basis. If you know much about your customer, it will make it easier to understand them and propose solutions to their problems.
Give solutions to their problems
Once a rapport has been established with your potential buyers, you will meet their needs through offering valuable solutions to their problems. There is a difference between selling and solving a buyer’s problem. A charity organization can help people by offering solutions to their problems by understanding the customers by analyzing the sales data to better understand the target customer trends and behaviours.
The charity organization can help people by offering solutions to their problems. For example, if they are not able to pay their medical bills they can provide them with grants that can help them. Similarly, if you sell equipment for kitchens and restaurants then you can sell a solution. If you sell an automatic coffee machine, then the buyer may find it difficult to prepare their own coffee in the morning. You can sell the solution to this problem, for example, they can buy a coffee machine which you have installed in the kitchen.
Close the deal
Once the prospects have accepted your solution and are ready to purchase your product/service, you should close the deal. Sales is about closing the deal, it is the final part of the process. You do not want to close the deal too early, you want the buyer to still feel that there is still a lot for you to sell to them. A buyer who is interested in your product/service but not ready to buy anytime in a minute will be more receptive to you.
If you don’t close the deal, the next sales person who comes along may close it for you. Once the buyer agrees to purchase the product/service, contact them on time and remind them of the agreed terms. Do not leave things to the last minute, so close the deal fast.
Practice makes perfect
Practice makes perfect, you have to learn these skills on a small scale before you can apply them to real situations. You cannot learn these skills unless you actually go out and talk to people about your solution to their problems.
Sales skills are the most essential skills a business owner can have. Sales skills can be learned and honed over a lifetime, just like any other skill. To be a successful business owner without sales skills is like trying to play football without being able to catch a ball, kick one, or throw one. Without sales skills, you will be unable to generate revenue. Without revenue, you can’t make a profit. Without profit, you can’t pay your own bills. Without that revenue and profit, you can’t keep your doors open.
Sales is a complex field. If you want to be successful, you need to understand the basics regarding how to successfully make sales and how to work with clients. In this blog, we will share with you some of the best sales skills that separate the best reps from the rest.
You learn sales by doing sales. If you are a great salesperson, you will find it easy to throw your knowledge into conversation and you will find yourself selling without even thinking.
I hope you found this article informative and you now feel better prepared to go out and sell. If you would like to learn more about improving your sales skills, or need help setting up an ecommerce store, get in touch with us now.