Starting a Smoothie Business: 4 Things to Keep In Mind

Starting a smoothie business from scratch can be challenging, especially if you need help knowing where to begin. 

There are many different aspects of running a business, and every single part seems to require education. However, one key factor to starting any smoothie business is understanding the government laws surrounding operating a food or beverage business. If you know the guidelines, you can plan your smoothie business to run smoothly and avoid costly mistakes.

Starting a smoothie business can be done by anyone, but the question you want to ask yourself is if it is right for you.

That is why we have put together this planning guide to help you on your way.

Cost of Smoothie Business

The total cost of starting a smoothie business will depend on how much equipment you need. You should expect to spend between $3,000 and $5,000 on initial costs for startups. You might be able to start with just your blender and some basic supplies, or you might need to invest in expensive equipment like ice machines or juicers. You’ll also need somewhere safe to store your ingredients and products until they sell or spoil.

Here are some other expenses you’ll face:

  • Ingredients. Fruits and vegetables are typically less expensive than meats or cheeses but vary in price depending on their seasonality. For example, strawberries may be cheaper in April than in February but more costly than bananas during any month of the year! Protein powder costs between $10 and $20 per pound; buying organic protein powder online will be even more expensive.
  • Lease or rent. Location rental is one of the biggest expenses for any new business. The average cost of retail space in the U.S. is $2,500 to $3,000 per month, but it can be as high as $10,000 per month or even more in some upscale areas. You may pay more if running a food cart instead of a brick-and-mortar store.
  • Supplies. Remember that you’ll need some way for your customers to drink their smoothies! You can provide disposable straws and cups with lids or offer reusable glassware that customers can take home once they’re done using it.
  • Staff. Staff costs can be important in determining how much money you’ll need to start a smoothie business. You will need employees who can make smoothies and sell them at your location or help customers choose the right product for their needs. The more complicated the menu, the more staff members you will need.

  • Marketing. It is essential for any small business because it allows potential customers to learn about what you have to offer without having to pay for advertising space in newspapers or magazines.

Target Market for Smoothie Business

Smoothies can be sold at local grocery stores, farmers’ markets, or other venues with high foot traffic, such as gyms, hospitals, or office buildings. The target market for smoothie shops is typically health-conscious people who want to stay fit while enjoying tasty treats. They’re also usually young adults and middle-aged people who want to look good and feel good about themselves. They also tend to be wealthy or at least have spending power. 

You’ll need to reach out to this group through social media campaigns and other online advertisements.

Other target markets for smoothie businesses include:

  • People with busy lifestyles & active lifestyles (office workers)
  • Families with children who prefer healthier drinks instead of sodas
  • Fitness Enthusiasts (gym-goers and athletes)
  • Seniors with chewing and swallowing difficulties
  • Students

Selling Prices of Smoothies

From the customer’s perspective, the average selling price of smoothies is $5.00. This does not include discounts or coupons the shop owner may offer for repeat customers or bulk orders. The average cost per smoothie is $3.00, considering only the ingredients and their cost.

Many factors go into pricing your smoothies, including:

  • The location of your shop – If you’re opening up in an area where there aren’t too many other smoothie shops nearby, you may be able to charge more than if multiple options are closer.
  • The type of ingredients used – If you use fresh ingredients instead of frozen ones, your smoothies will cost more because they’ll have to be made fresh every time someone orders one instead of being prepared in advance like frozen ones can be.
  • The size – If you offer small sizes too, it will increase the average price per order since there will be less profit.

Where to Get Smoothies?

Choosing the right equipment is important if you’re serious about starting a smoothie business. DrinkFit provides everything you need, including smoothie mixes, cups, and marketing materials.

DrinkFit has been around for over 8 years, so they know what they are doing to make smoothies. They offer different sizes and flavors for everyone’s taste buds!

What makes DrinkFit different?

DrinkFit is a popular brand because of its high-quality products and services. They provide sample packs of its products to qualified clients before they sign up for partnership. This way, they can try out the products before deciding whether or not they want to become partners.

The possibilities with DrinkFit are endless. You can customize your smoothies according to boosts, like energize and calm, or add protein if you want an extra energy boost. Their boosts also help burn fat off your body, which can be extremely beneficial if you’re trying to lose weight or want to feel better about yourself.


We’d exaggerate a bit if we told you that you could make a full-time income from home by making smoothies. But it is possible to create a business that could make a decent part-time income or allow you to spend more time with your family.

Starting your own smoothie business isn’t something you can pull off yourself. It takes the right kind of knowledge and the right kind of equipment. When done right, a smoothie business can be quite profitable. You need to find a good location, have the right equipment, and work with a team with expertise in this field. Choose DrinkFit!

About Bea

Bea is a copywriter specializing in adept research and creating all kinds of content. She’s all about getting creative, developing relationships, and contributing to making businesses succeed through her writing.

When she’s not writing (professionally), you can see her binge-watching RuPaul’s Drag Race or writing film reviews on Letterboxd.

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