Online visibility plays a very crucial role in every time of business these days. No matter if you have a law firm, NGO or any company, in order to survive the competitive market of today, you must pay attention to maintaining good online visibility.
The most critical part of boosting online visibility is Search Engine Optimisation or Law Firm SEO which could feel overwhelming.
The reason is that the majority of the law firms do have a good website but have little or no knowledge of how SEO works and the importance of organic traffic.
The first and most important step on your SEO journey is to determine the keywords for your Law Firm SEO. These words will be specific to your firm and are what people are most likely to search for.
Google Analytics is a powerful tool that allows you to easily track and analyze which keywords prospective clients are using to find your business so that you can create an effective method of keeping up with these trends. There are two common types of keywords.
- Long Tail Keywords: As the name suggests, they are the full sentenced keywords that determine the intent of the online searcher. For instance, Do I need a lawyer after a car accident? Or Florida Car Accident Attorney, etc.
- Short Tail Keywords: These are short and generic words that mostly consist of fewer words. For instance, a car accident lawyer, a Personal injury lawyer, a defense attorney or a lawyer near me, etc.
You can also incorporate both long tail and short tail keywords in your Law Firm SEO campaign. We have shared some of the best practices to incorporate keywords strategically that can benefit your law firm.
Titles and Headers and Subheadings:
Tiles and titles are the two most crucial parts of the website that catches the online user’s eye. The visitors are naturally more driven towards the page with relevant tiles and heading to their search. So, using the right keywords in the titles, headers and subheadings are essential to boost the visibility of your law firm and generate more leads.
The first thing that the online user looks at after searching any query online is the meta text or meta descriptions. To boost the online visibility and get more visitors to your law firm’s website, you must use the relevant keywords in the meta description and incorporate them in the most natural and organic way possible because the visitor is going to quickly read it and will make the decision to visit the site in a few seconds after reading it.
Images are another important factor that impacts the online visibility of law firms or any company. Alt texts tell the search engine algorithm what your image is about. So, adding the right keywords as alt texts into images can get you more visitors.
Copywriting is essential not just for businesses; a law firm can greatly benefit from it as well. With the help of copywriting, you can market the law firm with more clarity and attract clients from the target market.
Graphics representation is what attracts the most website visitors. A site with just plain text is not good for SEO purposes and generates leads. So, to maximize the reach of the law firm’s website, you must pay attention to the high quality and non-copyright pictures and videos.
A site with high-quality graphics has more chances to rank high than a plain website.
Content is the key to boosting the online visibility of your lawyer. Adding relevant and informative blogs related to car accidents, personal injury, medical malpractices, and other possible situations in which victims can get compensated can be very beneficial for the site.
A lot of victims look online to get answers to these questions. So, answering those questions while placing your law firm in the blogs can get your high-quality organic traffic to your website.
You can ask the lawyers to write content or simply hire a digital marketing agency specializing in the Law Firm SEO to create and post the content regularly.
Links Exchange or Guest Posting:
Linking your website to a high authority website is not just beneficial for driving traffic to your website but also gives your law firms more authenticity and reliability.
Regular visitors of such websites trust any website linking to those websites, and in this way, law firms can get a large number of clients.
Last but not least, never underestimate the importance of Google reviews. Your law firms should have an active Google My Business account because it maximizes the chances of your law firms appearing in the SERPs.
Your profile should be updated with the latest information, working hours, logo and other important contact information.
Mastering the art of Law Firm SEO may take some time, but with these tips in mind, you’re surely going to get the guaranteed results.
If you need assistance and are looking for a professional agency for the Law Firm SEO then you can contact the best SEO Experts in Atlanta by dialing (877) 323-4661 Today!