Types of Google Ads and When to Use Them

You may have heard that Google Ads is a powerful tool for marketing your business online. Google Ads can help you reach new customers and grow your business. 

Search Ads:

Search ads are a great way to drive targeted traffic to your website. By choosing specific keywords, you can ensure your ad is seen by people interested in your offer. Search ads are a highly effective way to reach potential customers.

Display Ads:

Display ads are online advertising in many forms, such as banner ads, rich media ads, video ads, and more. They are typically served through ad networks, like the Google Display Network, and can be used to raise brand awareness or promote a specific product or service. Display ads are usually less expensive than other types of online advertising, like search ads, and can effectively reach potential customers. So basically, display ads for better marketing results. When crafting a display ad campaign, it’s essential to consider the goals of the campaign, the target audience, and the budget. Display ads can be a great way to reach new customers and grow a business.

Shopping Ads:

Shopping ads are visual ads that appear on Google Shopping and other ecommerce websites. They include an image, price, and other relevant information about your product. Shopping ads are a great way to attract customers to your product and can be a great way to increase sales. However, it is essential to remember that shopping ads are not the only ad you can use on Google Shopping. There are also text ads, which appear in the search results, and product listing ads, which appear on the product page. Each ad type has advantages and disadvantages, so choosing the right ad for your product is essential.

Video Ads:

Video ads are a great way to raise brand awareness or promote a specific product or service. Video ads are short commercials that play before, during, or after a video on YouTube or another video website. They can be skippable or non-skippable. Video ads are a great way to reach a broad audience with your marketing message. You can target your ad to people who have watched similar videos or are in a specific demographic. Video ads are also a great way to create buzz around a new product or service.

Local Ads:

Local ads are a great way to increase visibility for your business. When someone searches for a local business like yours, your ad will appear with your business name, address, and phone number. This makes it easy for potential customers to find you and learn more about your business. Local ads can also be customized to target specific audiences, making it easier to reach your ideal customers. Additionally, local ads are usually less expensive than other advertising options, making them a cost-effective way to promote your business. By utilizing local ads, you can reach a wider audience and increase visibility for your business.

App Ads:

App ads are ads that promote a mobile app. They can appear on Google search results pages, on websites on the Google Display Network, or other platforms like Android apps. 

Lead Form Ads:

Lead form ads appear on websites in the Google Display Network. They allow people to sign up for your mailing list or request more information about your product or service without leaving the website they’re on. 

Dynamic Search Ads:

Dynamic search ads target people who have searched for similar products or services to what you offer. They use information from your website to create the ad, so you don’t need to choose specific keywords. 


There are many different types of Google Ads, each purpose. Choose the right type of ad for your goals. If you’re unsure where to start, our team at Metric Marketing can help! We specialize in creating effective Google Ad campaigns that deliver results. Contact us today to learn more!

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